About, and who pays for this
The disclosure
Social Media Optimizer is published by Optimate Technologies Ltd, the company behind Optimate, a paid social media management tool. If you subscribe to it, we make money. That is the whole commercial relationship, and it is why this page exists.
What that means for what you read here
Assume we are not a neutral party about social media software, and treat anything here that touches tools with that in mind. On formats, specs and diagnosing a drop in reach we have no stake in what you conclude, which is most of the reason those are the subjects we chose.
We do not publish reviews or rankings of social media tools. We sell one, so any league table we produced would be worth nothing to you.
No invented numbers
The obvious page for a site like this is a “best time to post” table. You will not find one, because every published version disagrees with every other — each is computed from whatever accounts its publisher had data for, and none of those samples is your audience. There is a method instead, which is less shareable and considerably more useful.
Where a figure is genuinely stable — aspect ratios, safe zones — you get the figure, with the date it was last checked.
Corrections
Platform specs change and pages like this go quietly stale. Everything here carries a review date. If something is wrong or out of date we would rather know — the contact route is through Optimate.